CASE STUDY
BUILDING “THE BEST RESORT IN THE WORLD”
QUALIA RESORT IN THE GREAT BARRIER REEF

 

Challenge

In 2007 Australia saw the opening of their finest resort. Americans needed to know about it!

 

What We Did

  • Worked with top travel, lifestyle and bridal media outlets.

  • Built marketing partnerships with key cultural and charity organizations.

  • Created a full media familiarization program.

 

What Happened

  • qualia was Awarded “Best Resort in the World” by Conde Nast Traveler readers in 2012.

  • A travel segment on the Today Show featured the resort.

  • More than 25 magazine features have run in top travel, bridal and lifestyle publications including an eight-page cover story in Robb Report, inclusion on Travel & Leisure’s “It List” and feature in Town & Country.

 
qualia results