CASE STUDY
TOURISM NORTHERN TERRITORY:
THE RED CENTRE BLOGGER PROGRAM

Challenge

The Northern Territory is three times the size of California.  While not exactly fast to get around, there are people, places and animals to see during the journey that few people get to hear about.

What We Did

• Built an extensive blogger program bringing key writers, photographers and movie makers to document their travels.

What Happened

• More than 10 bloggers within one year shared the great sunsets, outback lifestyle, great natural wonders and Aboriginal culture.