CASE STUDY
PROMOTING THE GREAT BARRIER REEF

The Challenge

Tourism and Events Queensland staged the first-ever live stream broadcast from the Great Barrier Reef on World Oceans Day - “Reef Life.”

What We Did

• Secured media participation from editors at National Geographic Traveler and Discoverynews.com.
  
  
• Gained media coverage in AFAR and Men’s Journal and others.
  
  
• Launched a promotion with hotels.com promoting the Reef.
  

What Happened

• More than 1million people globally viewed the “Reef Live” event.