CASE STUDY
CALIFORNIA CENTRAL COAST
NATIONAL TV/DIGITAL CAMPAIGN

Challenge

The California Central Coast Tourism Council has the challenge of specifically promoting and differentiating their varied attractions and regions beyond the gateways to the Australian market.

What We Did

• Delivered a four-part TV series covered reporter Nick Etchells’ motorbike ride on California’s Hway 1 that aired to more than 1million Australian travelers.

What Happened

• Delivered a four-part TV series shot along California’s Hwy 1 on Australia’s Sunrise morning show.