Services

North American Representation

Representation: Expanding Your Global Footprint.

We specialize in forging strong connections between international destinations and the North American market. Our strategic approach goes beyond traditional representation, acting as your dedicated in-market liaison. We integrate comprehensive sales, marketing, and communication strategies, leveraging deep industry expertise to drive tourism growth and establish lasting partnerships. We provide tailored solutions to elevate your destination or product’s presence and attract discerning travelers.

• Marketing plan development and execution
• Marketing material development
• Partnership marketing

Storytelling

Strategic Storytelling: Amplifying Your Narrative.

In a world saturated with information, crafting a compelling story is paramount. We go beyond traditional public relations,  delving into the core of your brand to uncover the narratives that resonate.  We leverage strategic media relations, targeted influencer outreach, and engaging content creation to build lasting connections and drive tangible results. Let us transform your brand’s potential into impactful public perception and action. 

• Story development and writer collaboration (“pitching” doesn’t work anymore!)  
• Media familiarization planning and execution
• New channel development –  non-traditional alignment to reach new audiences. 
• Media training

Brand marketing

Fresh Brand Marketing: Connecting You with Your Ideal Audience.

We create targeted events and promotions that drive meaningful engagement and deliver measurable results. We create new consumer media and marketing alliances crafting experiential activations, impactful events, and industry-focused campaigns. We develop innovative promotional strategies, including unique travel incentives and interactive experiences, designed to connect your brand with the right audience in the right environment. We ensure your events are not only memorable but also strategically aligned with your business objectives.

Trade Relations

Comprehensive Trade Relations: Building Strong Industry Partners.

We provide a full spectrum of trade relations services designed to elevate your brand’s presence within the travel trade distribution system. Our expertise encompasses travel advisors, agency consortia, wholesalers, OTAs, tour operators, and meetings and convention partners. We employ a multi-faceted approach, leveraging dynamic training tools, collaborative marketing campaigns, direct mail outreach, impactful trade magazine advertising, and targeted industry events to ensure your brand remains top-of-mind among key industry influencers. 

• Trade Show marketing and presence
• Education webinars 
• Tourism Board trade liaison 
• Co-op marketing programs