About

From Down Under to the Big Apple:

Crafting Stories That Travel.

G’day! Our journey began back in 2003, sparked by a passion for connecting brands with their audiences. Founded by yours truly, Kylie Robertson, an Aussie transplant with almost three decades (yikes!) of experience navigating the vibrant North American marketing landscape, we’ve built our agency on a foundation of genuine respect for collaboration. We partner with – and not “work for” our clients. And, bring a collective energy to all of our work – layering in industry experts and partner agencies to deliver on every challenge.

Based in the heart of New York City, but feeding our collective with resources from around the country, we specialize in the dynamic worlds of tourism and entertainment. We’ve seen it all, from bustling cityscapes to sun-drenched destinations, and we understand what truly resonates with the North American consumer. Our values are simple: authenticity, innovation, and a relentless pursuit of results. We believe in crafting compelling narratives and new ideas that not only capture attention but also inspire action. We’ve learned from both sides of the table, having experienced the highs and lows of working in and with large marketing agencies. That’s why we’re committed to delivering strategic, and impactful campaigns that make a real difference.

Small Agency, Big Ideas: Your Success is Our Obsession.

We’re a boutique agency by design, not by default. We believe in quality over quantity, which means we hand-pick our clients, ensuring we can dedicate the full force of our talent and resources to their success. Think of us as an extension of your team, a group of passionate collaborators who are as invested in your brand as you are. Whether you’re a government entity or a nimble startup, we dive deep, immerse ourselves in your world, and become your trusted partners. We’re not just about churning out campaigns; we’re about building lasting relationships and delivering measurable results. Our philosophy is rooted in a culture of creativity, collaboration, and a healthy dose of Aussie pragmatism. We believe in open communication, transparent processes, and a ‘no-nonsense’ approach to problem-solving. We’re driven by a genuine desire to see our clients thrive, and we’ll go the extra mile to make it happen.

Our Collective Approach

None of our servicing teams are created equal. Unlike other, larger agencies with expensive fixed resources, we have the ability to bring in outside talent and services to build customized client teams when needed.

Our Collective approach explains our model and our energy. We build bespoke teams for each new project or client – sourcing and layering in experts, industry leaders and partner agencies for collaboration to meet core goals. We see our clients as part of that Collective too. We don’t work “for” you – our team becomes a part of your business to collectively hit your targets!

“RS consistently brought us opportunities that maximized our budget and gained results that exceeded expectations.”

Kathryn O’Brien

(formerly) Hamilton Island, Great Barrier Reef