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We provide consumer marketing, media and trade representation for the travel sector in both Australia and New Zealand.

We make no excuse that our head office – the strategy engine behind our work – is based in North America (we have offices in New York and Los Angeles). From this hub, we build a customized team of experts “on the ground” Downunder to serve each client’s particular objectives.

This structure allows us to serve our clients like no other representation business in Australasia.

Our Australian-born President is the account director in New York, working with our clients in their timezone. This allows the account team to have the benefit of direct experiences and knowledge of the client’s product as well as ongoing updates as they happen in the US. Our Antipodean teams are actively informed and engaged at all times to maximize the success of each tactical initiative.

This allows us to:

  • Maximize our clients travel costs.
  • Provide an agency presence at important client meetings and conferences.
  • Allow direct agency liaison and “face time” with key product and tour operator stakeholders.
  • Efficiently and effectively transfer and translate brand attributes and sales opportunities.

SERVICES

THE TEAM

TOURISM MARKETING STRATEGY
  • Marketing plan development and execution
  • Tourism research and application

    TRADE REPRESENTATION
  • Product training
  • Travel agent liaison
  • Trade Show marketing and presence

  • PUBLIC RELATIONS
  • Media familiarization planning and execution
  • Media relations
  • Media training
  • Ministerial briefings, reporting and meetings
  • Crisis management

  • CONSUMER MARKETING
  • Social media management
  • Content development
  • Video production and editing
  • Event management
  • Sponsorship and promotion
  • Digital Advertising
  • Graphic design
  • Marketing material development
  • Kylie Robertson
    Kylie Robertson >

    Kate Sorensen
    Rebecca George >

    Jill Collins
    Jen McDermott >



    CLIENTS AUSTRALIA/NEW ZEALAND

    travel oregon
    California Central Coast California Central Coast Hamilton Island logo
    travel portland


    CASE STUDIES

    Travel Oregon

    Travel Oregon:
    Building the Oceania market
    > view
    California Central Coast

    California Central Coast:
    National TV/Digital Campaign
    > view
    Travel Oregon

    A Broadway Case Study
    > view