CASE STUDY
TOURISM NORTHERN TERRITORY:
DANCING MATT GOES OUTBACK

Challenge

Viral video sensation Matt Harding – “Dancing Matt” was looking for new places in the world to visit.

What We Did

Worked with the travel trade group USTOA (United States Tour Operators Association) and wholesaler Goway Travel to bring him to the center of Australia for a dance. 

What Happened

A crowd of fun travelers got to kick up the red dust in a video that reached more than 68,000 people on Youtube and 2million+ on other social media platforms.