CASE STUDY
PROMOTING THE GREAT BARRIER REEF

 

The Challenge

Tourism and Events Queensland staged the first-ever live stream broadcast from the Great Barrier Reef on World Oceans Day - “Reef Life.”

 

What We Did

  • Secured media participation from editors at National Geographic Traveler and Discoverynews.com.

  • Gained media coverage in AFAR and Men’s Journal and others.

  • Launched a promotion with hotels.com promoting the Reef.

 

What Happened

  • More than 1million people globally viewed the “Reef Live” event.

 
afar magazine matador network
   > click here to view
men's journal discover
Huff Post hotels.com
yahoo travel video snapshot