The Challenge

Increase sales of Broadway Shows to Australians.


What We Did

We worked closely with NYC &Co to and hosted our own media to Broadway show experiences in New York.

We pitched broadcast outlets access to new cast members on Broadway.

Secured tickets to Broadway’s big night - The Tony Awards - and built an on-air promotion with Helloworld and Channel Seven.

What Happened

  • We secured more than $3million in print value and reached more than 7million Australians with television coverage of Broadway.

oregon extravaganza
Brandy Norwood
Aussie Opera clip